Looking for Alibrandi Essay Example

Searching for Alibrandi Essay â€Å"Looking for Alibrandi† by Melina Marchetta gives helpful and significant bits of knowledge into social errors among Australian and Italian families, connections and biases especially between Josie, her loved ones. Culturally diverse issues are investigated inside and out in â€Å"Looking for Alibrandi†. The epic shows the family conventional qualities inside Josie’s family, one of these being Tomato Day. This social convention is significant in light of the fact that it cultivates more noteworthy solidarity between relatives. What's more, Italian family culture has a profound importance about investing energy with family. Actually, Josie, a multi year old Italian-Australian young lady, being an Australian of Italian drop, Josie dislikes a portion of the Italian conventions and isn't too satisfied about watching these customs; since she thinks ‘Tomato Day’ is a ‘National Wog Day’, she says it in adversely and disgracefully tone. Josie’s view of Italian culture is truly regardless of to Nonna’s; Nonna shows a ton of regards and assurance to the family name and conventions, while Josie loathes and unaccepted to her qualities. Subsequently, Josie, Christina and Nonna, share a significant age hole among them and looks at the distinction in age hole top to bottom. We will compose a custom article test on Looking for Alibrandi explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Looking for Alibrandi explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Looking for Alibrandi explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer As Nonna deceived Josie and her family members that Josie’s father passed on before Christina brought forth Josie, therefore Christina and Josie are misconception to Nonna and furthermore didn't acknowledge with what she did. It shows the distinctions in generation’s perspective towards Christina’s pregnancy. Moreover, â€Å"Looking for Alibrandi† additionally shows connections in a ton of profundity, for example, the connections among Josie and Michael Andretti, Jacob Coote and John Barton. Josie meets Michael Andretti irately on the grounds that he left Josie’s mother when she got pregnant; along these lines Josie became ill-conceived kid with no dad. In any case, when Josie feels defenseless and battle after she hits Carly’s nose, she can just consider Michael to help her as a lawyer and father. This occasion exhibits that Josie truly needs to and be glad for having father; they had more trust and develop the dad little girl connections as well. Josie’s last year of secondary school changes her from the youth universe of reliance on her mom to managing grown-ups like Michael Andretti and Jacob Coote. Jacob, the school chief of Cook High School, Josie considers him a ‘individualist’, in light of the fact that he has a solid character, delicate and free as a common Australian. Jacob feels awkward in new circumstances as he thinks that its hard to comprehend with Josie’s Italian social foundation, he doesn't regard and figure the conventions ought not be kept up. For instance, once, Jacob gave a lewd gesture to Josie, yet she is reluctance to have intercourse and told Jacob obviously that Italian reasoning is increasingly conventional and distinctive to Australian’s. Sexual action isn't by acknowledged to Italian, however Australian just considers this to be a typical practice. By correlation between Jacob Coote and John Barton, they are both Australian, yet living in altogether different perspectives and family. John has powerless and low mental self portrait who originates from an accomplished family. Josie appreciates him and they have an excellent relationship, however Josie didn't understand that John is extremely vexed as he is under a great deal of weight by his dad to become ‘the best prime minster’, in this way, John’s father and individuals around John have an exclusive requirement of him. Accordingly, John gets a great deal of weight that he figures nobody would get him. John’s pressure from unconfident about passing the HSC, drives him to end it all. This miracles Josie yet it likewise makes her much stronger as well. â€Å"Looking for Alibrandi†, likewise outlines numerous partialities among rich and destitute individuals, and the racial preference. St. Martha is Josie’s school which is â€Å"dominated by white Australian†, high-class and rich individuals. Offspring of rich vagrants acknowledged in view of their riches, which cause a social segregation as Josie discovers hard to adapt in this school with her solid Italian and center common laborers family foundation. The tale shows that in spite of the fact that Australia is a multicultural society, yet it despite everything has bigot issues with individuals from various culture foundations. Melina Marchetta consistently utilizes the word â€Å"Wog†, which is a hostile word to shaded skin individuals particularly Italian, which is all through the entire novel to rouse perusers in supremacist issues. For moment, Ivy originates from high-class Australian family, who isn't acknowledge Josie as an Australia, however a totally Italian worker with solid Italian culture foundation. This thought is plainly communicated in these words â€Å"You’re another Australians wear dark a ton don’t you Josephine? â€Å"Looking for Alibrandi† accentuates some significant social, relationship and social and racial partialities among individuals from various social foundation. It analyzes the quality and flexibility of Josie to adapt to the relationship with family, John Barton’s de ad and Jacob Coot’s lewd gesture, and the prejudice of Italian conventions by Nonna. This epic makes perusers mindful of to see the magnificence in other culture, in light of the fact that the world has a wide range of societies, we should be regard, despite the fact that there may have something that you may not with the exception of. Searching for Alibrandi Essay Example Searching for Alibrandi Essay Searching for alibrandi the flim questions answers. Plot Opening credits: consuming heart theme, behind which, a plane flies over blue skies. Tomato Day (starting). The entire more distant family help make pasta sauce. Josie is presented an uncovers that she abhors it. She attempts to change the music and leaves when her companions show up. The heads to Bondi sea shore with Anna and Sera. Updates on her and her companions sunbathing arrives at home before she does. Around evening time she is contemplating and voices over a succession presenting her mom. She moves into bed with her and learns Michaels back. Presentation of St. Marthas. Carly Bishop and heaps of well off companions are presented. Carlys prejudice is uncovered early. Class: While attempting to undermine a test, Josie is gotten out, yet she tells Sister Louise she was taking a gander at Carlys Skamp magazine, scrutinizing it for being against Christian. Sister Louise considers her into her office and gives her a verbal railing about HSC, being Vice-Captain and her new position. St. Anthonys drops by so as to examine the years social schedule. John Barton is presented. Josie fantasizes about being his better half. On her approach to Nonnas, Josie tarries, yet is followed by the government operative ring. We will compose a custom article test on Looking for Alibrandi explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Looking for Alibrandi explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Looking for Alibrandi explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer At Nonnas she is worked up and meets her dad just because. She flees and her mom surmises whats occurred. Josie and Anna find some useful task to fulfill to have a state day with Angelo. Jacob Coote talks after Josie, and keeping in mind that she says she isnt she is by all accounts dazzled by him. They talk a short time later, taking a gander at Carly and John Barton having their photographs taken. A festival lunch. Detecting a calm second, Christina and Michael talk about Josie, yet it rapidly forms into a contention which Josie, at that point Nonna stroll in on. Josie remains with Nonna. She attempts to hear her out Walkman, however Nonna causes her to get the photographs. She discusses coming out on the vessel. Rugby match-up: Josie sees John Barton and they talk. He is worried that his dad controls everything about his life. They conclude they are both enduring under the heaviness of convention. The move: Josie implores John will ask her to dace, however Jacob does. They move for seven and a half tunes, at that point while plotting for a lift with John, Jacob offers to drop her home. They ride on his motorbike, during which time, Josie goes from being frozen to getting a charge out of it. They show up at Josies house, and after a few bungled endeavors, they choose to go out. Josie meets John at the University to go over their course for the next year. Josie and Jacob go out on the town to the motion pictures. It closes appallingly in the wake of being not able to settle on a film to watch. Michael drives along while Josie is raging home after the date. She blames him for attempting to pay them off, takes her resentment out on him and leaves him there. Josie trades spirits with John Barton. She places his in a container under the bed. While working at Oporto, Josie and Anna are visited by Jacob and Anton. Coming back from a vacation break, Josie discovers that John Barton is dead. The burial service: Robert is a pallbearer. At home, Josie recollects about Johns soul, opens it and understands it. He discusses the weight on him to be what he isnt. Josie destroys the bit of paper and liberates him. Josie sees Jacob on the transport. He gives her an embrace. During admission, Josie separates. As she is leaving the church, Carly offers another bigot remark. Josie breaks her nose with a history book. In Sister Louises office, Ron Bishop needs Josie to pay for the harm. Biting the bullet, Josie calls her dad, who shows up and sifts through the circumstance. Christina goes out on the town

Disposable Baby Bibs for Sloan Management- myassignmenthelp.com

Question: Examine about theDisposable Baby Bibs for Sloan Management. Answer: Presentation The guardians who need to haul their infants around particularly when flying or setting off to a gathering in the end address the difficulty of keeping up a perfect search for these kids. It turns out to be fundamentally significant that these guardians have infant kiddie aprons which they can use to guarantee the wellbeing and neatness of their kids. The new infant face cloths are structured to guarantee a perfect search for the kids without conveying a great deal of garments to transform them. Coming up next is a proposition for the business thought showing the outline of the business, its advantages to the business, the proposed plan of action, and the basic achievement factors, the attainability of the thought just as the end and proposals for the equivalent. Diagram of the Business Idea Infant kiddie aprons have been across the board inside the business however the test they offer is that they should be cleaned after some time. Thus, guardians who need to convey their youngsters matured from scarcely any months old to around 3 years are required not exclusively to convey various garments for the kids yet additionally the to convey various infant chin-wipers which to guarantee the infant stays clean. Accordingly, the possibility of expendable infant chin-wipers is significant as it carries the answer for not conveying various tuckers one after another or conveying more garments to change the kids. The dispensable infant kiddie aprons will assist with guaranteeing the kids are perfect consistently since they are effortlessly discarded and are of little sizes, in this way decreasing the stuff that the guardians need to convey when they travel with the youngsters (Kapferer, 2012). The materials to be utilized can without much of a stretch be gotten to from nearby stores as they are as yet the ones used by the typical kiddie aprons, yet with slight adjustments. Accordingly, the expense of firing up the business will be low and assets can be sourced from pledge drives, support from loved ones just as through credits from budgetary establishments. Advantages Generated by the Idea There are numerous advantages realized by having dispensable infant chin-wipers. One of these thoughts is the part of tidiness of the youngsters. As indicated by Grafl, (2017), kids are hard to deal with particularly on the grounds that they don't comprehend what they are doing. Accordingly, their taking care of propensities are unique and hence cause them to spill a large portion of their nourishments on their garments (Landa, 2016). The new dispensable infant tuckers will assist with wiping out this test particularly on the grounds that they will keep up the neatness of the kids just as be discarded effectively without the need to clean them (Hoffman, and Fodor, 2010). Another advantage that is achieved by such dispensable infant tuckers is lessening the majority of garments and napkins that the guardians of the kids are relied upon to convey. As indicated by Hukin, Dennis, Turner, Sethna, (2016), the general number of garments that a parent caries adds up to around 4 or 5 relying upon the days exercises that their youngster will be engaged with and the suppers they will be taking. Since the infant face cloths are dispensable and light, at that point they will lessen the mass conveyed by a parent, which is a test that they have been looking after some time. Proposed Business Model The proposed plan of action for the new child chin-wipers will be an immediate deal plan of action. As indicated by Ifeanyichukwu, Peter, (2018), this methodology is coordinated towards guaranteeing the clients get their items legitimately from the shops in the assembling office. Rather than having numerous merchants from different shops, the immediate deal approach will be utilized because of its flexibility in having more clients and check of the bundles before they are taken to these shoppers. As per Funk, (2013), the methodology will assist with keeping up the clients who will be connected to the business since the deals will require their subtleties to be filled for correspondence and notice purposes. Accordingly, both internet based life and email promoting practices can be used to guarantee the greater part of the clients stay faithful to the firm. Basic Success Factors There are different achievement elements to consider for the business to be effective. These elements are: Appropriate Marketing Strategy One of the fundamental angles to consider is the showcasing to be accomplished for the expendable infant kiddie aprons is to utilize web based life advancement, utilization of bulletins, banners and even TV ads. As per Gunelius, (2011), these showcasing styles will help the new firm addition prominence just as guarantee that the vast majority of the clients stay faithful to the firm. Addressing Customer Needs A basic method to guarantee the brand is well known and fruitful in the market is to address client issues. As a way to deal with guarantee that client needs are met successfully, it is significant that the business requests from the shoppers of their needs, which challenges they face with the items and furthermore what they can enhance the equivalent (Huang, 2017). Item Differentiation By guaranteeing that the new item in the market is exceptionally separated, it is conceivable that the shoppers will buy business as usual. The separating factor for this item is its capacity to be discarded, which guarantees that they can be utilized appropriately and arranged whenever. Attainability of the Idea Having Disposable child kiddie aprons is exceptionally achievable and can be applied appropriately inside a limited ability to focus. Through legitimate utilization of accessible assets, it is conceivable that the new infant kiddie aprons will pick up prevalence for better deals inside the business. In addition, the dispensable infant face cloths are a key necessity particularly for the individuals who need to convey their kids to places where the chance of cleaning the infant tuckers is restricted (Kubacki, 2014). Besides, places, for example, childcares can use these expendable infant chin-wipers when taking care of the little children, in this way guaranteeing they stay clean and that they don't have additional work to clean the kiddie aprons at regular intervals. Suggestion Since the expendable child napkins are another thought, it is essential to initially guarantee that the market comprehends the presence of the item just as its costs. This is significant as it will enable the shoppers to get an away from of how similar fairs with the present items to buy it (Kim, Kim, and Kim, 2015). Additionally, it is significant that the clients guarantee to assess the general ease of use of the equivalent and advise the clients through preparing during the business procedure. The methodology is significant in light of the fact that it encourages the individuals to see how they will use these items for better results (Kriel, 2013). End Expendable infant kiddie aprons are among the fundamental items that the greater part of the guardians, just as childcare administrators, need to guarantee the tidiness of the kids. Through the arrangement of these expendable kiddie aprons, it is central that the guardians will appreciate the advantages that are achieved by the equivalent, which is proficient in different settings. In this manner, the thought is truly practical and will just outcome too barely any costs, therefore especially pertinent. Subsequently, it is energetically prescribed to comprehend the market needs, costs included and different methods of acquiring the assets for the equivalent before beginning the business. References Funk, T. (2013). Propelled web-based social networking promoting: How to lead, presentation, and deal with an effective web based life program. New York: Apress. Grafl, S. (2017). The advancement of a valid Mexican food idea in Europe (Unpublished doctoral thesis). NOVA School of Business and Economics, Lisbon, Portugal. Gunelius, S. (2011). 30-minute web-based social networking promoting: Step-by-step strategies to get the message out about your business quick and free. New York: McGraw-Hill. Hoffman, L., Fodor, M. (2010). Would you be able to evaluate the ROI of your social telecom advertising? MIT Sloan Management Review. Recovered from https://sloanreview.mit.edu/article/can-you-measure-the-return for capital invested of-your-internet based life advertising/ Huang, E. (2017). The sum China spends eating out is more noteworthy than the GDP of Sweden. Quartz. Recovered from https://qz.com/982340/china-burned through 507-billion-eating-out-in-2016-more prominent than-the-gross domestic product of-sweden/ Hukin, M., Dennis, D., Turner, M., Sethna, B. (2016, April 7-9). Carry Chipotle to Carrollton. Procedures of the National Conference on Undergraduate Research (NCUR). College of North Carolina Asheville, Asheville, North Carolina. Ifeanyichukwu, C. D., Peter, A. (2018). The job of tactile showcasing in accomplishing client support in drive-thru eateries in Awka. Worldwide Research Journal of Management, IT and Social Sciences (IRJMIS), 5(2), 155-163. Kapferer, G. (2012). The new key brand the executives: Advanced bits of knowledge and key reasoning. London, Philadelphia: Kogan Page. Kim, K. J., Kim, S., Kim, D. (2015). An all-encompassing system for understanding corporate social duty: Strategic ramifications in eatery settings. In H. G. Parsa, V. Narapareddy (Eds.), Sustainability, social duty, and advancements in the cordiality business (pp. 113-132). New York: CRC Press. Kriel, N. (2013). Instructions to Twitter for business achievement: Everything entrepreneurs need to think about Twitter made simple. Britain: The Other Publishing Company. Kubacki, K. (2014). Thoughts for advancement: Finding the new and upgrading the old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer. Landa, R. (2016). Promoting by configuration: Generating and creating innovative thoughts across media. Hoboken: Wiley.

Free Essays on College Vs High School

School versus High School School assumes a significant job in our life. Huge numbers of us will go through over fifteen years at school so as to get the capabilities that are required to work in a particular field. Two significant advances that we experience are secondary school and school. Despite the fact that a few people would think they are practically comparable, there are critical contrasts between them. All through this paper one should see numerous distinctions in secondary school and school in the regions of costs, connections between educators, measure of work required, and the social condition. It is consistent with state that school is more costly than secondary school. Obviously, it gives a more elevated level of training, however by having such high charges it doesn't allow to them. In understudies must have purchase their own books while in secondary school they acquire them from the school for a year. As they accomplish for secondary schools, the legislature should pay for the books and afterward obtain them to understudies, as they do in secondary schools. Paying for instruction can get costly, yet numerous individuals need to pay much more. Numerous urban communities don't have schools, so understudies who need to get an advanced education need to move away to another city where they will be given the instruction they need. This frequently includes paying for a condo, nourishment, and some of the time for the transport, which isn't, not normal for secondary school, free. Obviously, school is much more costly than secondary school. Be that as it may, the expense isn't the main interesting point when looking at secondary school and school. The connection among instructors and understudies is likewise very unique. At secondary school, they see their understudies lower than them, not as equivalents. To come clean, it is extremely hard for secondary school understudies to become companions with their educators, on account of the way that they are viewed as straightforward understudies who have nothing to gain from their instructors. Be that as it may, at school, it is anything but difficult to have a neighborly connection with an educator in light of the fact that their st... Free Essays on College Vs High School Free Essays on College Vs High School School versus High School School assumes a significant job in our life. A considerable lot of us will go through over fifteen years at school so as to get the capabilities that are required to work in a particular field. Two significant advances that we experience are secondary school and school. Despite the fact that a few people would think they are practically comparable, there are critical contrasts between them. All through this exposition one should see numerous distinctions in secondary school and school in the regions of costs, connections between educators, measure of work required, and the social condition. It is consistent with state that school is more costly than secondary school. Obviously, it gives a more significant level of training, however by having such high expenses it doesn't allow to them. In undergrads must have purchase their own books though in secondary school they get them from the school for a year. As they accomplish for secondary schools, the legislature should pay for the books and afterward acquire them to understudies, as they do in secondary schools. Paying for instruction can get costly, however numerous individuals need to pay considerably more. Numerous urban communities don't have schools, so understudies who need to get an advanced education need to move away to another city where they will be given the instruction they need. This regularly includes paying for a loft, nourishment, and here and there for the transport, which isn't, not normal for secondary school, free. Unmistakably, school is much more costly than secondary school. In any case, the expense isn't the main interesting point when looking at secondary school and school. The connection among educators and understudies is likewise very extraordinary. At secondary school, they see their understudies lower than them, not as equivalents. To come clean, it is exceptionally hard for secondary school understudies to become companions with their educators, as a result of the way that they are viewed as basic understudies who have nothing to gain from their instructors. In any case, at school, it is anything but difficult to have an amicable connection with an educator in light of the fact that their st...

Insurance Industry and Public Relation the Need for Strategy Review - Free Essay Example

INSURANCE INDUSTRY AND PUBLIC RELATION: THE NEED FOR STRATEGY REVIEW By Sunday S. Akpan Department of Banking, Finance and Insurance University of Uyo, Uyo, Akwa Ibom State Nigeria Abstract. This paper investigates the Nigerian Insurance industry from the perspective of public relations. This investigation becomes imperative now that all efforts are geared toward restructuring virtually every sector of the economy for sustainable growth and development. The insurance industry has suffered poor image problem and subsequently low patronage by the public. In an effort to repositioning the industry for effective and efficient performance the paper proposes from the public relative perspective a number of strategies such as prompt and accurate claims payment, automation of operation, aggressive and creative marketing of insurance products, good customer relationship management (CRM), simplified language of policies, the people issues, better business control and reporting, and the good code of ethics as strategies for repositioning the insurance industry in Nigeria. Introduction The Nigerian economy is made up of many sectors. These include the petroleum sector, the financial sector, agricultural sector, education, power, communication, aviation sectors etc. Insurance industry is one of the sub-sectors in the financial sector of the economy that has played a critical role toward the growth and development of the Nigerian economy as a whole. The Nigerian insurance industry has suffered what experts called image problem. Until very recently, many did not perceive insurance business as a crucial financial service mainly because the purchase of insurance service does not involve the exchange of any physical product (Babington-Ashaye, 2009). Although it is intangible, insurance is a crucial business service that creates and adds value. It lubricates the oil of business by being the risk bearer. Its importance is better appreciated when disaster of whatever magnitude occurs. Indeed, the economic importance of insurance is to reduce the financial implications of disasters thereby creating a sense of security, which encourages people to engage in commercial activities, without fear, irrespective of the degree of uncertainty. In other words, insurance service, from time immemorial, has always propelled business as it provides a safety net for entrepreneurs desirous of taking insurable risks. However, as the economy appears gloomy, and the perception of insurance industry appears frosty one would certainly seek answers to such questions as: (i)Being a strategy for managing risk and uncertainties how does insurance industry operate to guarantee good public relation? (ii)How is public relation in the Nigerian Insurance industry? iii)How would it be able to create a positive image and win good public relation? With perturbing speculations on the response, this study is therefore carried out to find the much needed answers to the above research questions. Consequently, the study seeks to achieve the following specific objectives: (i)To find how the insurance industry operate to guarantee good public relation. (ii)To examine public relation in the Nigerian Insurance industry. (iii)To highlight the various strat egies needed to create good public image, perception and relationship. Justification of the study Okoje (2008) admitted that the insurance industry has the capacity to perform more than it is currently doing. If the industry is repositioned, it would achieve the desired optimum level of performance. The profession and players in the industry must come to this realization and collectively evolve strategies for advancing the course of insurance. Carrying out this study is of great significance. First it will reveal the operational guide for use in insurance industry. Second, the study would provide solutions to the bothering issues raised in the above problem statement. Third, this study will offer useful strategies for effective and efficient operation of insurance firms in the industry. The study to a lesser extent would add to the available literature on the subject matter while also serving as a source material and reference for future writers in same or similar area of study. 2. 0Literature Review The relationship between insurance industry and the public has been a subject of concern by many writers. In trying to establish this nexus, many authors have adopted different approaches, methods and techniques. Some attempt an analysis of the role that insurance plays in ensuring the safety of the public, some focused on the importance of the industry to the economy and the society and yet others emphasized the regards that the people have for insurance industry. In this section, we shall focus our discussion on the main thrust of the study being how the public perceive insurance industry and the need for a review of the strategies that have been in use in relation to the current market situations. First we review the insurance industry in Nigeria. Second, examine public relation in the insurance industry and third we offer strategies for its effective operation. 2. 1The insurance Industry in Nigeria The insurance sector in Nigeria, per Soladoye (2010), germinated in 1921, although its regulation started only in 1961. After an indigenization process that the industry underwent in the 1970s, it was opened to foreign competition in the 1980s. Soladoye (2010) noted that the reform of Nigerias insurance industry started in 2005 with the announcement of new capitalization requirements for insurance companies. This led to the consolidation of the industry and 71 companies were recertified in February 2007. According to Babalola (2007) noted that the reform of the insurance sector was a defining moment for the sector, stating that it would form the basis for further reforms in line with FSS 2020. The minister announced that at the end of the day, we are going to have an Insurance sector that will actually have its own share in the FSS 2020. Before the announcement of the consolidation exercise in September 2005, the nation had 103 direct underwriters, 350 insurance brokers and five re-insurers. From March 1, 2007, insurance companies were required to increase their shareholders’ funds to N2 billion for life operations from N150 million, N3 billion as against the previous N200 million for non life operations and N10 billion for re-insurance business up from N350 million. The consolidation was also to significantly raise the contribution of the insurance industry to Gross Domestic Product (GDP) from less than 1. 0 per cent in 2004, compared to 16 per cent in S/Africa; 14 per cent in the UK; 9 per cent in USA; and Malaysia. It was also to increase the number of Nigerians that buy insurance policies from only about 5. 0 per cent. The Insurance Act (2003), which came with reforms, was designed to transform the industry, increase the capitalization of insurance companies, classify the business of insurance into life insurance and general insurance business, and make provisions for better supervision and control of the industry in Nigeria. The Act also facilitated the prohibition of insurance of Nigerian based assets abroad except with the involvement of Nigerian insurers. The advent of the Pension Reform Act (2004) also supposedly brought some good fortunes for the insurance sector, as it required that employers of at least five workers should take out compulsory group life policy in favour of their workers. With these, many investors in anticipation of the turnaround of the fortune of the industry bought into insurance stocks to make good returns in the coming years and month, when the expectations would have crystallised. The exercise, was also supposed to reduce the playing field from then 103 direct underwriters, five re-insurers, 350 insurance brokers, thereby growing gross premium income further. The move was also to address the high fragmentation of the industry, where each of the top five players had less than 4. 0 per cent market share, excluding NICON with 16 per cent, while the top 10 companies accounted for 34 per cent of market share. The fragmentation was blamed for the inefficient pricing and service levels in the industry, characterized by lack of product innovation, delay/default in claims payment. Efekoha (2009) admitted this much when he said the industry consolidation programme led to marked improvement in the performance of the insurance companies quoted on the Nigerian Stock Exchange (NSE). According to him: â€Å"The consolidation exercise has impacted positively on the industry as noticeable in increasing confidence of investors in insurance stock, and increased capacity of local players and ability to retain greater risks. The sector following the recapitalization exercise has really emerged as a formidable player in the financial services sector. The trend in the capital market shows that insurance stock prices have been on the upward trend. Many investors are ecording huge capital gains that have made instant millionaires of those who invested heavily in insurance stock, and this trend promises to continue. † He noted that the initial anger that trailed the pronouncement of new minimum capital levels by most operators in the sector gave way to enthusiasm, as operators began to see the â€Å"bigger picture† unfold. When the government consolidation campaign got to the insurance sector, most people felt the new capital regime of between N2-billion to N1 0-billion was far too high for the local market. However, the local market is now being driven by enhanced risk retention capacity, sundry alliances, and offshore participation that have all raised the prospects of the sector. IBS (2010) concluded that Nigerian insurers could start earning a yearly gross premium income of N1. 27-trillion ($10-billion) by 2016. The report by IBS analyzed several issues in the Nigerian insurance industry including premium growth rates, marketing and distribution, pricing, product development, and best prospects, among others. Labelling the Nigerian insurance industry, a ‘goldmine’ perhaps best represents its latent opportunities. Though demand for insurance services in the country has remained relatively low since the past 40 years due to problems, which include lack of capacity and low insurance awareness, analysts say the industry can potentially generate an annual Gross Premium of USD10 billion (N1. 27 trillion) in the next 10 years,† IBS stated in its summary of findings from m arket trends in the Nigerian insurance market. With the enhanced capital, the insurers predominantly owned by Nigerians were expected to play deeper in the niche markets- oil and gas, marine, aviation and life insurance. 2. 2The Public Relation Perspective of Insurance Industry According to Adeda (2009), the business of insurance is about trust and the only way the industry can get to the heart of the people is when insurers deliver their promises promptly. The industry, he said, must consistently uphold the principles of ethics and probity in order for the industry to be assured of a future. The insurance industry in Nigeria has up to date suffered the image problem. Confirming this, Adeda (2009) said â€Å"I have come to realize that the major impediment to the penetration of insurance in Nigeria is lack of awareness, coupled with the culture and attitude of our people. The problem of poor image, which has been lingering in the nation’s insurance industry for over half a century, has been identified as one major contributory factor impairing the growth of this strategic sector, resulting in loss of public confidence in the industry. For many people across the globe, insurance is nothing more than a necessary evil. In most societies, there is often a clear understanding of the nature, need and essence of insurance. But in the Nigerian environment, the perception is different. The average man on the street hardly understands the workings of insurance or if there is any value to be derived from entrusting part of his earnings to an insurance company. These are the daunting tasks to tackle as no nation could develop without embracing modern insurance. Till date the public relation image of the insurance industry is still gloomy. This description of the insurance industry by Adebayo (2009) suffices: The ordinary Nigerian does not see any need in taking insurance policy. It is not that he/she has once taken any policy and was disappointed when it was time for claim, but a matter of lack of culture for insuring his life or assets. While some people see banks as partners in safekeeping of their money and valuables, insurance is seen as a thing for some kind of people. This is a challenge confronting insurers, the effort to improve market penetration and make the industry compete effectively in the global market. Across the globe, people naturally do not imbibe the culture of insurance unless educated and convinced about the need to protect what they value. So, that Nigerians do not buy insurance is not to say that we are different from others, but it is because we have not been exposed adequately to the knowledge and importance of getting ourselves associated with insurance (p. 3) 2. 3Insurance Industry and Public Relation: Strategy Review For insurance industry to live up to its billings and garnered or whirled good public relation, the strategies hitherto in use must have to be review and upgraded. Special focus will be on insurance as an agent of development even in the rural areas. (i)Strategy I: Prompt and Accurate Claims Payment A major reason why insurance was treated with disdain in the past was its poor record of claims settlement and delay in the payment of verified claims. As Ruebenson (2010) declared recently, â€Å"for insurance operations, claims had better be a core competence or you just won’t be successful†. Many insurance companies have not fared well in this area. Understandably, insurance products can easily be abused. Indeed, clients who may be out to cheat for monetary gains can abuse the policies drafted. This is not a peculiar phenomenon in our country. There are many cases in other jurisdictions of persons who committed crimes and unethical practices in the hope of harvesting insurance compensation from the insurer obvious of the equitable maxim that he â€Å"who must come to equity must come with clean hands’. This often justifiably raises the issue of legality of insurance claims. However, litigation over claims put a great strain on the ability of the insurance practitioner to establish that the company he represents is a credible firm. The engagement of loss adjusters notwithstanding, the negative impacts generated by delayed settlement or repudiation of phony claims and litigations, are often immense. (ii)Strategy II: Automation of Operation In spite of the fact that the above developments were caused by the desire of the insurers to fish out spurious claims, many operators in the industry have come to realize that verification of claims can be expeditiously done through the adoption of appropriate software and the creation of a single customer data-base from disparate back-office systems including underwriting, claims, billing, policy-management, etc. With increased recapitalization and consolidation, it is hoped that many insurers would be able to create a single source of customer data using information and communication technology (ICT) facilities such that a single, real-time view of customers’ total portfolio will be available to agents, brokers and sales executives. Sophisticated ICT systems are vital for managing business intelligence, but technology is also important for making internal processes more efficient and cost effective. The goal of technology is not just automation. The imperative is to link billing systems to eligibility systems, provider system, claims systems and reporting systems. With these, the lead-time for the processing of claims will be significantly reduced. Thus, re-engineering the various processes, procedures and organizational structure can pay dividends for claims management. Also, with the envisaged increase in capitalization, ability to pay claims would also not be a problem. (iii)Strategy III: Aggressive and Creative Marketing of Insurance Products The Insurance practitioners must deliberately strive to identify the needs of their consumers, plan produces that will adequately meet those needs, properly price, promote and distribute those products such that both parties will mutually benefit from the process. In other words, the insurer must translate not only the customers’ needs into product and service requirements but also must deliver the products at competitive rates with the right quality. Insurers should therefore not underestimate the importance of product features and strategy even as they pursue their distribution networks. Especially significant is the need to innovate as conditions change and to service unmet demands or segments. This may require the modification of existing covers or providing totally new options. The insured should be delighted by the quality and variety of product/service he gets such that his patronage is assured. Product offerings must be aligned, though, with the insurer’s broad value proposition and strategic direction. So the aim of any alliance or acquisition is not to increase the number of products per se. he goal should be to assemble a product portfolio that allows the insurer to serve as many target customers as possible and to respond quickly to the changing needs of the market. Thus, with the on-going consolidation and deregulation of the financial services sector, it is hoped that mergers of insurance companies will produce a pot pourri of products while the tariffs for premium will now be more competitive and attractive and attractive for the insurer to be abl e to deliver on his promise. Whether we like it or not, the whole business of insurance must be built around the customer to guarantee his brand loyalty. In other words, insurance companies must continue to carefully develop products based on the information they obtain from the market place and package them in a manner that will both be beneficial to the insured and insurer. (iv)Strategy IV: Customer Relationship Management (CRM) The introduction of Customer Relationship Management is a critical success factor in insurance business. Insurers must imbibe this market-focused philosophy because, companies that can tailor their product lines and distribution channels to tested customer needs, with a focus on service, will win competitive advantage. v)Strategy V: Simplify Language of Policies Winning the confidence of the insured is crucial. Confidence can only be built if the insured understands what he/she is being encouraged to purchase. To achieve this confidence, there is need to simplify the language with which insurance policies are couched. A home grown policy design should be evolved by the industry rather than the archaic legal jargons evolved by the merchants of old. The business world is dynamic and there is no reason why the policies, which are basically contracts, cannot be written in modern day English language and legal expressions. Except potential policy buyers know and understand the contract they are going into, trust, which is the basis of insurance, would not exist. Where there is no trust, business cannot be sustained on a long-term basis. (vi)Strategy VI: The People Issues The processes for promoting and marketing insurance services have largely been through insurance agents, brokers and sales executives. These intermediaries help to educate very carefully the intricacies of each insurance policy to clients. When the policies are purchased, they also provide any after sales services that may be required. They also negotiate settlement with insurers and loss adjusters on the insured’s behalf. Insurance salesmen are used also to market the products. Given the challenges of globalization and the impact of information technology on businesses, including insurance, greater investment needs to be made in capacity building in order to improve the skills of exiting employees. If need be, persons from outside the organization that have the right skills can also be recruited to add fresh blood into the system. Also, the various intermediaries need to be trained extensively such that they will continue to adhere to code of best practices in the industry. (vii)Strategy VII: Better Business Control and Reporting In keeping with the imperative to pursue sustainable growth, there is need to improve the internal controls of insurance companies not only to eliminate wastes and improve their efficiency but also to ensure that business decisions are optimally taken. In this respect, they must constantly review their value chain in order to achieve the desired level of performance. This is the way to go. Insurers able to demonstrate mastery of their internal control processes will win consumer loyalty, as good financial health provides customers with evidence of longevity. (viii)Strategy VIII: The Code of Ethics For the insurance industry to remain the lubricant of the wheel of business, the profession must develop and enforce a Code of Ethics in line with universally accepted norms. The Code should define in very clear terms, the acceptable practices and mannerisms of insurance practitioners. All non-conformists or deviant behaviours must be sanctioned without fear or favour. If there are not sacred cows, the industry will be the better for it as the confidence of stakeholders would be sustained. We must collectively redefine the rules and raise the ethical bar for the industry to continue to flourish. To be trusted, we must be trustworthy. The time for the regulatory agencies and professional insurance institute to act is now. 3. 0Conclusion and implications. In this write-up I have stressed the importance of insurance and the disproportionate perception place on it by the public. Indeed, insurance is perceived as a service you can do without or an afterthought! This perception is an irony. It is against this that I advocated above the need for the Insurance Industry and the Insurance Profession to urgently re-engineered, redefined and refocused its strategy to whirl good public relation. Insurance must rightly be seen as a Win/Win undertaking. Insurance creates value because it protects. It creates value because it is an antidote to fear, uncertainties and risk, stimulates and encourages investment. If its strategy as reviewed is explored, it will continue to reinforce and facilitate trade both at the national and international levels, such that value and wealth are created on a sustainable basis. Indeed, the personnel of an organization are its greatest assets. Any investment in human capital is an investment in the future of the organization. Reviewing the insurance industry strategy should not begin and end with just recapitalization and induced mergers. This should be the first step. We must move towards prompt and accurate claims payment, automation of operation, aggressive and creative marketing of insurance products, customer relationship management (CRM), simplify language of policies etc. Only then will the insured feel confident that they have coverage for any insurance product purchased and their perception corrected. The above investigation has a number of implications for the insurance industry, practitioners and policy owners. To the industry, the above findings would rejuvenate the entire industry by injecting new methods and modus operandi for effective operation. It will also enable the industry to compete effectively against others in the economy at the local and international scene. The findings will benefit insurance practitioners by means of efficiency, profitability and sustainability. Operators would by the findings of their paper be able to device measures capable of moving their respective insurance firms to a greater height. Also the practitioners would improve upon their overall performance in the midst of stringent regulations, turbulent operational environment and sophisticate consumer market. The policy owners would increase their level of confidence reposed on the industry and fully tapped the benefits thereof. Such would be guaranteed of prompt claim payment, good insurance product, deepened product awareness, zero time services provision etc Generally, the government would also benefit from the proceeds of the industry since some major macro economic problems of the society like unemployment would be solved. Also a meaningful contribution would be made to the country’s gross domestic product (GDP). References Adebayo, T. (2009). Introduction to Risk Management and InsurancePrentice Hall of India Private Limited. Adeda, L. (2009). Outlines agenda for changing insurance perception in Nigeria Babalola, G. (2007). Principles of Risk Management and Insurance. 10th edition, Pearson International Edition. Efekoha, D. (2009) Dictionary of Finance and Investment Terms, 6th edition, Hauppauge, Barron’s Educational Series, Inc. IBS (2010). The Investment Case for the Insurance Sector. Louise P. (2008). Improving Public Opinion of Health Insurance Companies Malthouse Press Limited, Lagos. Okoje, N. (2008). Customer Service Strategy for Insurance Industry. Industry Guide 1(2): 40-49. Soladoye, G. (2010), Risk Management and Insurance Application 2nd Edition. The Insurance Act (2003), Publication of Nigerian Insurers Association.

Marketing Analysis - 1745 Words

Marketing Analysis Your name Class Instructor Date Marketing Analysis It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise, a service, a company or even a person, positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that space. When positioning a product, you want the prospect to recognize that your product is created especially for them. This paper will identify different types of analysis used by marketers to find out product positioning, competitive†¦show more content†¦Additional information may be gathered from consumers to name the dimensions. The attributes that are the most important in consumers’ perceptions of a product category can be determined from survey research. In this way, positioning is not actually something that is done to the product; rather it is something that marketers do to the minds of consumers. It relates to how consumers perceive the product in terms of relative to competing offerings. Company needs to be careful in positioning their product as it is challenging to attempt to change that perception later on. Competitive positioning The competitive positioning paradigm, drawing largely on the work of Porter (1980, 1985), dominated strategic management in the 1980s. It emphasized the idea of strategic fit between the organization and its environment so as to achieve competitive advantage, referring to this as competitive positioning. â€Å"When the prospective market can clearly see how the company s product differs from the others, it will be easier for the company to guide them to purchase the product. A key element of the positioning strategy is the value proposition† (Campbell, et. al. 2002). 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India s Growth Of Domestic Market - 954 Words

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Bertoly Brechts Mother Courage Drama Essay Example For Students

Bertoly Brechts Mother Courage Drama Essay Bertolt Brecht s position on the map of theater was that it should arouse its audience to alter. The heroic poem theater, Karl Marx and German managers Max Reinhardt and Erwin Piscator were all inspiration for Brecht s theory on the societal map of theater. ( ? ? ? 2004: 709 )Brecht s essays Theatre for Pleasure or Theatre for Instruction and The Modern Theatre is the Epic Theatre clearly sketch his apprehension of what heroic poem theater is and how it should be used in pattern. In both essays, Brecht explains what makes the heroic theatre different from modern and dramatic theater and discusses the techniques available with heroic poem theater and the effects they can hold on the audience. When comparing his drama Mother Courage and Her Children to the two essays, it is clear that Brecht has used the essays about as guidelines to compose the drama and set his theories on heroic poem theater into pattern. Mother Courage and Her Children is an highly typical Brechtian drama as it contains all the elements that Brecht wanted to include in his dramas in order to show his new signifier of theater which he believed had a greater societal map. One of the most obvious illustrations of Brecht s essays being put into pattern in Mother Courage and Her Children is Brecht s usage of narrative alternatively of the secret plan. Each scene begins with a narrative description of what will go on in that scene, and the drama itself starts with a prologue which introduces the cardinal character ( Mother Courage ) and reveals what the drama is approximately. Despite the fact that there is a plot line running through the drama, the narrative manner ties in with Brecht s purpose of non giving the audience the opportunity to go emotionally attached to the characters. The manner in which the drama jumps with each scene keeps the storyline general and tied more to the greater societal events running throughout the drama instead than individual, single events in a peculiar scene. Having spent much of his life in Germany and sing two universe wars, it should come as no surprise that many of Brecht s dramas, including Mother Courage and Her Children, characteristic war as the overruling subject of the drama. Brecht believed that war was a continuance of concern by other agencies. Brecht s theory on theater meant that he did non desire his audience to emotionally sympathize with the characters on phase. In fact, Brecht intentionally created characters which would be capable to unfavorable judgment from the audience. In order to ask for this active instead than inactive response from the audience, to arouse a reaction, Brecht instils traits in his characters which tend to do the audience non place with them, but knock them. Mother Courage is portrayed as a strong, witty, formidable adult female whose exclusive intent is to supply a life for both herself and her kids. She is a sacrificial character and her love for her kids draws an audience to like her. What prevents the audience from sympathizing with her is her highly contradictory nature. Whilst drawing out a knife at the Sergeant and Recruiting Officer to protect her kids, Courage calls refers to herself and her kids as peaceable kinds . The Sergeant s cool answer of your knife shows the kind you are farther shows Courage s contradictions. ( Brecht 2004: 715 ) When directing her girl Kattrin into town with the Clerk, Courage tells her non to worry and that nothing will go on , but upon Kattrin s return where she is wounded, Courage claims she should neer hold Lashkar-e-Taiba her travel. When reasoning with the Cook over a possible move to Utrecht, Courage tries to stop the conversation with that s adequate , merely to go on it herself moments subsequently. In the same scene, Courage encourages Kattrin for the two to travel with the Cook to run his saloon in Utrecht because life on the route is no kind of life , but after she sees Kattrin seeking to run away she rapidly turns on the Cook and inquiries what she and Kattrin would of all time make in a saloon. Of class the greatest contradiction of all throughout the drama is Courage s changeless unfavorable judgment of the war off of which she makes her populating. It is this contradictory nature of Courage s which invariably reminds the audience to see the character from a distance, analyse her so to talk, and non sympathize with her state of affairs. Had Mother Courage been presented as a fully-rounded character, the audience would hold been tempted to sympathize ; but her presentation as a self-contradictory character helps to jolt the audience into some sort of reaction. ( Leach 1994: 136 )Mother Courage is non the lone character in the drama that is given a specific trait to maintain the audience empathising and going emotionally involved with her. Her boies Eilif and Swiss Cheese are both killed in the drama, and it is because of their defects that they are killed. Her eldest boy, Eilif, is strong and intelligent, but his daring costs him his life. Her younger boy, Swiss Cheese, is simple and honest, but he excessively is led to his decease because of his stupidity. Ancient Egyptian Religion as Seen in Art and Architecture Essay The leaps in clip between each scene of Mother Courage and Her Children are typical of Brecht s purpose to acquire the audience to look at the events that have taken topographic point from a more general period of clip instead than a specific point.One of the cardinal parts of Brecht s theory on theater was that the audience should invariably cognize that what they are watching is non world but a building being presented on phase. By making so, Brecht could demo to his audience that what they were watching was non world but a presented image of world, and that could animate alteration. To this terminal Brecht used several techniques in many of his dramas ( including Mother Courage and Her Children ) which allowed him to uncover that the drama was so a building. A typical Brechtian technique used in the drama is the usage of phase waies at the start of each scene, which so uncover what is traveling to go on in that scene. By utilizing these phase waies ( either spoken aloud or displayed with posters on phase ) Brecht is able to both remind his audience that what they are watching is a building. Besides, by stating the audience what will go on before it happens, Brecht can extinguish the daze factor, therefore maintaining the audience off from holding an experience and focused on larning from the action on phase. Openly uncovering that the drama is non existent allows Brecht to forestall any sense of emotional fond regard to the piece. This can be linked to Brecht s essay The Modern Theatre is The Epic Theatre where he says: †¦once semblance is sacrificed to free treatment, and one time the witness, alternatively of being enabled to hold an experience, is forced as it were to project his ballot ; so a alteration has been launched which goes far beyond formal affairs and Begins for the first clip to impact the theater s societal map. Brecht provinces in his essay The Modern Theatre is Epic Theatre that words, music and scene must go more independent of one another. ( mention ) This statement is echoed in Mother Courage and Her Children as Brecht uses non merely duologue and phase waies but vocals and music in the drama, and makes certain that the vocals used are seen on an equal degree to the other elements such as words. In fact, Scene Ten of the drama is constructed wholly of merely a few phase waies and vocal. By giving the vocals such importance in the drama, on the same degree as phase waies and duologue, Brecht implements his thought into pattern, demoing that he has used his two essays about as guidelines for composing Mother Courage and Her Children. Songs are besides used in the drama to suit in with Brecht s theory that plays should non be presented to the audience as world, but as a building. The direct bringing of a vocal from a character to the audience, therefore interrupting the 4th wall, is one of the ways in which the audience is reminded that they are so watching a drama. The vocals besides tend to reflect the societal and political subjects of the drama and animate the audience to believe about what they are watching. Looking at Theatre for Pleasure or Theatre for Instruction and The Modern Theatre is the Epic Theatre in comparing with Mother Courage and Her Children, it is clear to see that the drama falls into all of the classs that Brecht lists in his two essays for his theory on the map of theater. Throughout the drama the focal point is taken off from the characters single emotions and drawn to the greater societal and political forces which affect the characters. The drama is used as a treatment forum of kinds for some of the common Brechtian subjects such as war, faith and household. The usage of non-naturalist techniques such as posters and vocals helps to interrupt the semblance that the audience creates and prevents them from developing empathy for and emotional fond regard to the characters. The leaps in clip between each scene of the drama maintain the audience s focal point on the procedure over clip and non at a fixed point. Mother Courage and Her Children is without inquiry of Brecht s most typical dramas and it is clear to see his essays Theatre for Pleasure or Theatre for Instruction and The Modern Theatre is the Epic Theatre have been put into pattern to make the drama and animate the audience to alter, instead than experience.